Used CV Financing · Tier 2 & Beyond

Financing India's
Transport Entrepreneurs
Where Others Don't Reach

Navridhi is a phygital distribution platform bringing formal, fair-priced used commercial vehicle finance to small transport operators across India's Tier 2, 3, and 4 markets — through our own staff and a nationwide sourcing partner network.

₹70,000 Cr
Serviceable Market
61 Yrs
Combined Leadership Experience
55–60%
Market Still With Informal Lenders
Partner with Us → Learn More
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For Customers
Transport entrepreneurs & operators
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For Business Associates
Dealers, DSAs & sourcing partners
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For Investors
Institutional & strategic partners
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Careers
Build the future with us
Who We Serve

Finance That Reaches
Every Corner of India

We serve four distinct groups — each with a clear role in India's used CV ecosystem.

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Transport Entrepreneurs

First-time buyers, small road transport operators, farmer-transporters, and fleet owners who need fair, formal financing for used commercial vehicles — delivered at their doorstep, in their language, on their terms.

Apply for Finance →
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Used CV Dealers & Sourcing Partners

Dealers, DSAs, and local business associates who source customers and originate loans through Navridhi's partner network. We provide training, support, and competitive referral economics so you can serve your customers better.

Become a Partner →
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NBFC & Lending Partners

Institutional co-lending and funding partners who want deep Tier 2/3/4 portfolio origination with rigorous credit assessment at source, clean compliance, and a team that has built and managed large secured asset books.

Explore Partnership →
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Institutional Investors

Seed and growth investors who see the ₹6.6L Cr+ India CV finance market and want to back a team that has been there before — with operating experience across NBFC-MFI, SBI Cards, GE Capital, Citicorp, and Fusion Finance.

Investment Case →
Our Approach

A Hybrid Platform Built
for the Last Mile

Navridhi operates through a combination of direct staff on the ground and a networked sourcing partner ecosystem — reaching customers where formal finance has never reached before.

1

Customer Identification

Our field team and sourcing partners identify transport entrepreneurs — first-time buyers, SRTOs, farmer operators — within targeted freight corridors and dealer clusters.

2

Credit Assessment at Source

We assess creditworthiness where the customer operates — evaluating vehicle earning potential, route viability, freight data, and asset condition, not just bureau scores.

3

Loan Origination & Disbursement

Streamlined documentation, fast processing, and disbursement directly to the customer. Our digital platform ensures speed without compromising compliance.

4

Relationship & Collections

Ongoing borrower engagement through our partner network ensures healthy repayment, early delinquency detection, and long-term customer loyalty.

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Hub & Spoke Geography

We build cluster-level presence — anchoring in district hubs and radiating into surrounding Tier 3 and 4 markets through partner density, not just branch count.

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Dual Delivery Model

Navridhi's own field staff handles origination quality and compliance. Our business associate network drives scale and local trust — both operating under the same standards.

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Technology-Enabled Operations

Our platform supports digital onboarding, FASTag and GST-linked freight verification, and real-time portfolio monitoring — giving lenders and leadership full visibility.

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RBI-Compliant Framework

Built on a compliance-first architecture — KYC/AML, FLDG provisioning norms, and audit-ready processes from day one.

Leadership

61 Years of Building
Lending Businesses

Our founders have built, scaled, and managed some of India's most respected inclusive finance organisations — from the ground up.

Rakesh Dubey
Rakesh Dubey
Co-Founder & Director · 28+ Years

A founding-team veteran of India's inclusive finance movement. Rakesh has built and led operations at pioneering NBFC-MFI organisations and founded Subhlakshmi Finance, developing deep expertise in secured asset lending, operational scalability, and regulatory navigation.

Founder — Subhlakshmi Finance (Retail Asset Lending)
CEO — SV Creditline (NBFC-MFI)
Co-Founder & CFO — Sonata Finance Pvt Ltd
Finance & IT Head — CASHPOR Micro Credit
President, MFIN · Board Member, Sa-Dhan (SROs)
Harvard Business School · INSEAD · Boulder USA
Tarun Mehndiratta
Tarun Mehndiratta
Co-Founder & Director · 33+ Years

A rare operator who has led CV and CE lending at GE Capital and Citicorp, scaled credit card operations at SBI Cards as EVP, and served as COO of Fusion Finance. Tarun brings 33 years of hands-on experience in building customer-centric, digitally-enabled lending franchises.

COO — Fusion Finance Ltd (Jun 2017 – Dec 2024)
EVP & Business Head — SBI Cards
India Business Head, CV & CE — GE Capital
Zone Head West & AVP, CV & CE — Citicorp
Harvard Business School · IIM Ahmedabad · GE Certified Leadership
Investment Case

A Market in Motion,
A Team That's Done It Before

The India CV finance market is at an inflection point. NBFCs are the dominant force, used CV is the fastest-growing segment, and AP–Telangana is the fastest-growing corridor. Navridhi is positioned precisely at this intersection.

$79.5 Bn
India CV Finance Market Size FY25
11.8%
Used CV Segment CAGR FY25–30
12.16%
AP + Telangana Corridor CAGR — Fastest in India
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Right Segment
Used CV is the dominant engine at 62% of market — underpenetrated by formal finance with 55–60% still served by informal lenders at 26–36% rates.
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Right Timing
FASTag, GST formalisation, RBI's FLDG framework, and the ₹11.2L Cr Union Budget infrastructure allocation have created ideal conditions for a new entrant.
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Right Team
Two operators who have built from scratch, navigated business cycles, and led organisations through digital transformation — with 61 years of combined experience.
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Right Geography
North and Central India focus with AP–Telangana as the fastest-growing corridor. Hub & Spoke model built for deep Tier 2/3/4 penetration.
Enquire About Investment →
Careers

Build Something That
Actually Matters

We are building a team that combines financial discipline with ground-level empathy. If you want to do meaningful work in an organisation led by people who have done it before, we want to hear from you.

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Real Impact at Scale

Every loan we disburse puts a vehicle on the road and a livelihood in motion. You will see the impact of your work directly.

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Learn from the Best

Work directly with founders who have led operations at GE Capital, SBI Cards, Fusion Finance, and pioneering MFI organisations.

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Build from the Ground Up

Join early and shape how Navridhi grows. Your decisions will matter — this is not a large organisation where you wait your turn.

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Field & Office Roles

We are building both a field operations team and a headquarters function. Roles span credit, operations, technology, collections, and partnerships.

We Are Currently Hiring

We are in early-stage hiring for our founding team. Roles span credit assessment, field operations, technology, and business development. If you have experience in NBFC / vehicle finance and want to be part of something new, reach out.

Express Your Interest →
Partner with Us

Let's Build This Together

Whether you are a prospective lending partner, dealer, investor, or want to join our team — we would love to hear from you.

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Email

connect@navridhi.in

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Registered Office

Navridhi Digital Solutions Private Limited
India

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Partnership Enquiries

NBFC partners · Used CV dealers
Sourcing associates · Investors

Navridhi Digital Solutions Pvt Ltd is a registered company focused on used commercial vehicle financing for India's Tier 2, 3 and 4 markets. We are currently raising our seed round and actively onboarding NBFC partners, dealers, and sourcing associates.

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